Will It Work? BART Uses Comedy to Keep People from Peeing on Elevators, Littering and Doing Other Bad Things (12 Posters)
BART is using a little comedy to try and keep people from peeing on the elevators and hogging seats on the trains, among other things.
BART has enlisted graphic design students from the California College of the Arts in San Francisco to help combat bad behavior and encourage positive rider etiquette.
Starting this month and rotating throughout the year, riders will see the results of this partnership, which include about a dozen poster designs for trains and inside stations taking on topics such as backpack etiquette, elevator cleanliness, littering, fare evasion, behavior on trains, and more.
“We asked the students to come up with something attention grabbing, engaging, honest and playful,” said Alicia Trost, BART Spokesperson, who worked with the students in addition to BART’s Art Program Manager Jennifer Easton and Tim Chan, Acting Group Manager of Stations Planning. “We also wanted to embrace ideas and campaigns that younger generations would relate to and connect with,” Trost said.
All 12 posters are shown below: